4 things we learnt from Acquia Engage Europe 2018

OPINION / 13th June 2018

Last week, we sponsored the inaugural Acquia Engage Europe event at the Andaz Hotel in London.

Taking the lead from the popular Engage event held annually in Boston, US, this one-day event focused on how to “transform the journey”, with learnings from leading businesses on how to deliver a meaningful customer experience.

ORM was part of that journey and our Managing Partner and Founder, Peter Gough, delivered a speaking session with a twist – instead of delivering a point-by-point presentation, we decided to interview our client, Birgit Wirth from Arriva UK Trains, live on stage to a waiting audience. The result was effective, with Peter and Birgit presenting a united front as they discussed the Arriva Customer Engine project that we built in collaboration with them for Chiltern Railways. With a few unrehearsed questions thrown in, they were a dynamic duo and received high praise from delegates.

Here are 4 other things we took away from the event:

1. Drupal, the open-source CMS platform behind Acquia, is the largest enterprise CMS by market-share, as divulged by CEO Mike Sullivan during his opening presentation. Plus, it saw 12% growth in the first quarter of 2018, which will only further strengthen its position as a leading CMS.

2. “The days are long, but the years are short” – a great quote used by Acquia’s Sylvia Jensen, VP of Marketing EMEA, to describe the digital transformation.  It’s an ever-evolving process, constantly driving change in an organisation, and businesses today are overwhelmed by the rapid speed at which they need to keep up to gain a competitive advantage.

3. “Your number one stakeholder is your customer” – bringing it back to being all about the customer experience, Birgit Wirth from Arriva UK Trains enforced the importance of aligning your transformation project to your customers’ needs first and foremost.  It's not simply about pleasing the boardroom.

4. Gerd Leonhard ended the day with his keynote presentation, during which he declared that “humanity will change more in the next 20 years than the previous 300”.  The futurist went on to emphasize this statement by explaining how “data is the new oil, AI is the new electricity and the IoT is the new nervous system” – we rely on technology so much that its all-encompassing, with smartphones, wearable tech and high tech are being used in our everyday lives.

Amy Creeden Amy Creeden Senior Marketing Manager Amy Creeden