Connecting People to Property in the Digital Age
Digital innovation has hit the property sector, yet there is still disparity between those selling and managing property and housing services, and the end customer, making it difficult to communicate messages effectively. PropTech (similar to Fintech in the financial services market) has begun to revolutionise the industry, bringing the age-old archaic ways of working into the digital era.
If you’re a marketer for a housing developer, property management firm, housing association or construction supplier, you’re facing the challenge of more demanding customers who seek personalised journeys. There is disconnect as your company is overburdened with new ways to communicate with customers and having to use outdated systems to log reports. And whilst you battle to meet expectations, there are also regulatory hurdles to navigate, meaning that you need to ensure any digital initiatives comply to meet requirements.
The rise of PropTech is happening already, but are you ready to face it?
ORM is hosting an event for senior marketers in the property industry: ‘Connecting People to Property in the Digital Age’. The event is aimed at those who are looking to overhaul their current digital offering and to see first-hand best practice ways to engage with prospects and customers.
We will have experts from the property sector presenting on the most pressing issues facing marketers and exploring topics like:
- How you can disrupt your current business model with digital innovation to create personalised and integrated omnichannel customer journeys
- New self-service initiatives that drive operational efficiencies to streamline processes and improve your sales pipeline
- Why now is the right time to differentiate your business and get ahead of the competition by creating best-in-class customer experiences
What’s more, we’re also inviting attendees to tell us their burning questions around digital transformation ahead of the event, so we can tailor the content delivered on the day. So, whether you have a specific need, like lack of communication internally or struggling to get different automation tools to integrate, or something broader, like wanting a digital strategy but lacking resource to implement one; at the event we will provide answers to help you understand where you need to focus your strategy, so you have a winning brand.
Be sure to sign up today for this unmissable event to ensure your brand is in the know of the PropTech transformation that’s shaping your industry.