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Myths, realities and the role of digital in delivering more valuable client relationships


Client centricity is becoming an increasingly hot topic in the B2B world. Organisations know they need to adapt to client needs and deliver experiences that are more personalised, relevant and valuable to remain competitive. Yet, whilst few disagree with client centricity as an ambition, what this means in practice has several different interpretations. Delivering effective initiatives that meet ambitions, which benefit the client and the business, is more of a challenge.


Lorenzo Vasini, Chief Growth Officer, discussed the following:


  • The changing role of client centricity in B2B organisations and the behaviours that are driving it
  • How data and technology can become key weapons in attracting and maintaining more valuable client relationships, rather than being distractions
  • How content can be used to build better relationships with prospects and clients
  • How businesses are adapting to this more client centric approach

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