How ORM & Valley Bank are innovating with new digital products
Over the last six months, ORM has been working with Valley Bank to help create and bring new digital products and service innovation to market, with the intention to create new and diversified revenue for the US community bank.
The aim is to use some of the new digital capabilities within the suite of digital products coming to market in the spring, such as digital signatures and personalisation, to improve existing Valley products as well.
The work has been focused around supporting Valley in developing new digital product propositions for niche target markets, looking at everything from team set up and toolchains used, to product strategy and agile product development. It’s an exciting time, as the bank is creating new ways of working within its business, with ORM being a key partner to deliver the end products.
Stuart Cook, Chief Digital Product Officer at Valley Bank, commented: “This is a huge step in Valley’s digital transformation as we focus on delivering new top line revenue for the bank. We’re embracing change, iterating and testing products as we develop them, to optimise the digital experience for our customers.”
“Enabling our clients to be focused on products is a key output for ORM and on this we’ve been able to rapidly co-create with the digital team at Valley Bank. This has meant a lot of flexible working to account for the time difference, as the wider ORM and Valley teams have been spread across London, New Jersey and Austin – but it’s worked really well and we’ve become one, synonymous team. I can’t wait to deliver the products this year,” added Clare Lambert, Business Director at ORM.
ORM has a professional history in this sector, working with multiple asset managers in the UK, as well as previous engagements with other well-known financial services businesses. As of January 2020, ORM also has an office in New Jersey, US, making us better placed to support clients.