ORM is at Technology for Marketing 2016
On the 28 and 29 September, ORM is teaming up with Sitecore UK to present the next step in the Great Western Railway (GWR) story. Don’t forget to visit our stand #570, where you can relax and watch personalisation demos next to our delicious popcorn cart.
Date: Wednesday 28th & Thursday 29th September
Time: 1:00pm – 1:30pm
TFM Track: Social Media and Content Marketing
Synopsis: ‘Great Western Railway: discover the digital voice behind the West’s most famous railway brand.’
Content plays a vital part in optimising customer experiences, but it’s about more than just word choice and consistency: today’s customers want to retrieve personalised, up-to-date content.
One year on, discover the content strategy behind GWR.com and explore the reimagined ‘My Account’, which takes Great Western Railway one step further on its quest to create personalised experiences.
Looking forward to seeing you there!