ORM announces plans to host an innovation event exclusively for housing associations, helping organisations to use digital to solve common challenges in the sector.


PITCH – People Innovating to Change Housing, is a one-day “hackathon” event, where teams collaborate on digital initiatives, innovating new concepts, quickly. The outcome of the hackathon is to develop a design or working prototype that responds to the challenge and can be developed further by a business.


Being a digital partner to Moat, a housing association in the south east of England, has given ORM deep insight into the housing industry. Along with this, we also have experience in hackathon events from other sectors we work in, putting us in a great position to host this. Moat and several other leading housing associations, are already on board for the inaugural PITCH event, which will begin with an introductory webinar on 16 May.


Peter Paterson, Director of Client Engagement for ORM, says: “I’m very excited to be leading this event, which is the first of its kind for ORM. A lot of the work we do for our clients is innovative, such as the customer portal we helped Moat to design and build last year. We want to take our experience and create a stage for other housing associations to develop products that have the potential to change the housing sector and create far better customer experiences.”


Whilst ORM is hosting the event, the challenges will be set by housing associations, following four key themes and areas that we’ve identified together:

  • Online repairs – can an online system be created to seamlessly ease repairs to houses and buildings?
  • Communication – what are the most effective ways to engage with tenants and communicate important issues and updates regarding their home?
  • The Green Paper – how to balance meeting tenants needs with complying to new safety measures set out by the government last year
  • Data sharing – a controversial topic, but essential for the sector to digitalise and create new standards of working together, for the benefit of tenants