A Leading London-based Content Strategy Agency

With a wealth of experience devising transformative digital initiatives for the likes of GWR, RBS and Aviva Investors, we’ve quickly established ourselves as a leading digital content agency in the heart of London. Combining UX, design and content marketing, our agency prides itself on delivering award-winning content strategies which meet both your business objectives and the needs of your audience.

Our Approach to Content Strategy

We help businesses understand their customer’s needs and interests and use data driven insights and best-in-class tools to create robust content strategies which enhance user engagement and make use of the most effective digital platforms and formats.

From delivering persona-driven audience analysis to helping you explore the latest content marketing opportunities, we have a 5 step approach to content, and a number of additional supporting content services.

Our 5 step approach to Content Strategy

  1. Content strategy
    We work with clients to understand the role content must play in bringing to life the organisation’s broader digital strategy and making sure it meets business objectives and customer needs. Through workshops and audience research, we create content strategy documents which outline content principles and requirements and form roadmaps for all future content work.
     
  2. Auditing your existing content
    We assess the performance of your existing digital real estate and determine where improvements can be made to content structure and accessibility. By analysing your content’s strengths and weaknesses, we provide detailed insights on content gaps and advise on how content can be made more valuable and engaging for the user.
     
  3. Content planning
    Based on audit findings, your business needs, and audience research, we plan content for new sites, from creating sitemaps to designing page briefs which specify the hierarchy, format and messaging of content on the page – an invaluable document which forms the brief for both designers and content producers. ­
     
  4. Content creation and migration
    Whether it’s writing copy, producing infographics, or shooting video, we create the digital assets to support our digital transformations.

    Whether you need to populate a new site from scratch, or lift existing content onto a new platform, we make sure content is migrated seamlessly. We understand that every content migration is unique, and are prepared to help businesses with every stage of the migration process.  
     
  5. Content governance
    Having the right people and processes in place is vital to make sure content remains consistent, high quality and up to date post-launch. We work with our clients to create a governance structure which works for their organisation, as well as creating content calendars and briefing documents, to make the process of producing, publishing and maintaining content is as straightforward as possible.

Supporting content services

Persona Creation
Persona profiling allows us to adopt a user-centred approach to content planning and production. By researching customer needs, motivations and behaviour, we help businesses understand the personalities which make up their target audience and provide insight into how to address their needs and problems.    

Optimising content for search
SEO plays a key role in our approach to content strategy which is why we make sure the content we produce is always fully optimised for search. From assessing your keyword opportunities to addressing issues with thin or duplicate content, we give businesses the best possible chance of improving their search performance.  

Defining tone of voice  
Having a strong and consistent tone of voice which keeps your brand unique has a huge impact on the way people engage with your content. We provide our clients with tailored style guides, which make sure businesses understand how to write for their audience on the web and maintain a style which is consistent and easy to digest.

Content marketing
Creating engaging and shareable digital content is essential to building brand awareness and reaching new customers. Our content marketing expertise allow us to give businesses the chance to enhance their brand reputation and engage customers with well-researched multichannel content campaigns.

CMS production & content training
Need help managing your CMS? Whether your internal team are short on time, or aren’t adequately trained to make updates to the site, we’re on hand to offer CMS support, from making page updates, to building whole new site sections within the CMS.

We also offer training programmes on writing for the web, and using content management systems. All training sessions are bespoke, focusing on the particular needs of each client.

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