User Experience inspired by strategy, insight and data
Our Experience Design team takes your business objectives and refracts them through research to create the most elegant and usable digital product and services possible.
Research and data are at the heart of our design methodology, ensuring we always have a clear understanding of the needs of the people we are designing for, and the context in which our digital products will be used. The Experience Design team are fundamental to the project planning process, defining which combination of qualitative and quantitative research methods we need to make the right design decisions, on a project-by-project basis.
A user centred process
Our strategies are borne out of audience insight, business objectives, analytics and content requirements. We test as frequently as possible, advocating lean UX activities and prototyping that de-risk a digital delivery, to ensure the success of the products and services we create.
Atomic design principles
We also run a true atomic design methodology. Our first major task is to convert your requirements to a component list. Then, via a variety of tasks, we map these components across pages, templates and journeys. This activity forms the ‘blueprint’ of your product; the high level architectural plan that we follow to deliver your system.
Components are then split into experience sprint packages. These packages contain the fundamental components that make up core pages and journeys. We demonstrate and test these pages and journeys, and iterate between packages, as we progress through the design phase; until all packages are complete and we can test the full delivery.
We test our ideas frequently and often, throughout the duration of a project. User Testing allows us to speak to users at a personal level, allowing us to understand in detail how our system will be used. Early testing identifies issues, creates new approaches and validates our work.
A collaborative approach
We work tightly with our clients. When moving into component design within experience sprints, we ensure work-in-progress sessions with project stakeholders are never more than 2 days apart. This keeps our delivery on track and closely aligned to our client’s strategic vision.
Supporting the author experience
Unlike most UX agencies, we define the ‘user’ as not only the ‘end user’, but the ‘system user’ too. We pay special attention to content editors and business stakeholders; we want to make our digital products easy to use for those that have to manage them to ensure they are well supported and anticipate user needs.
Developing experiences with data in mind
Our process is geared towards ensuring that maximum business information can be extracted from any system we design for you, be that acquisition data or sales and conversion information.
With this in mind, we construct journeys, retail experiences and booking flows around clear conversion points. This means that key business stakeholders are able to easily parse user conversion data, explore pain points and identify optimisations to your product.
Here are some examples of the type of tasks we typically undertake:
- Personas & Proto-personas
- Experience and Customer Journey Maps
- User Journeys
- Component lists
- User Stories
- Information Architecture
- UX specifications
- User Testing
Our user experience outputs are grounded on strategy, insight and data; underpinned by robust research. If you are a client as passionate about this formula as we are, then we’d love to hear from you.