A digital showcase of BFI's rich moving image content

The British Film Institute is a film and charitable organisation that exists to promote greater understanding and appreciation of, and access to, film and moving image culture in the UK.

The Challenge

BFI asked us to create a user-friendly website that would engage with its growing audience. Its new site specifically needed to be:

  • Responsive for mobile, desktop and tablet

  • Easy to navigate

  • Accessible, usable and standards compliant (SEO, WAI, W3C)

  • Integrated with social media

  • In the BFI brand, engaging and visually appealing


Our Solution

  • BFI already had reels of great content on their site. Our job was to make it more visible, accessible and engagingly presented.
  • Our research, using real-time user feedback and interactions, provided insight into their audience’s behaviours and attitudes
  • We identified audience types from which we created new digital personas, which shaped the core site journeys and architecture
  • We created the concept of ‘connected content’: to minimise user journeys to relevant content, maximise the content available, and encourage exploration and engagement on any and every device​​​​​​​
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The Impact

  • An increase in traffic due to the new responsive design for mobile, desktop & tablet

  • Increased visibility of the site

  • Minimised the effort needed for new content delivery

+ 64 %

unique visits

“We commissioned ORM because of their ease to integrate with our existing teams. They created a user experience and content strategy that matched perfectly with our back-end systems. This allows us to utilise our own intelligence, skills and ideas in a way we couldn’t before. It worked out really well."

Ed Humphreys, Digital Director at British Film Institute

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