Digital transformation expansion for transport group
FirstGroup has embraced the benefits of technology that can be used across multi-brands, investing in the Sitecore CMS platform and creating a website architecture that has been replicated across many of its train operating companies in the UK.
ORM built a flexible and scalable framework for GWR in 2015. By sharing a common code base and components, this allowed other train operating company websites in the group to scale up their sites without losing brand identity.
in speed to market
cost savings across TOCs
First Group brands
We have been working in partnership with ORM for over 5 years across various rail brands, on large scale projects. They have been critical in supporting revenue growth, improving customer experience and ensuring we are delivering the best possible service, within the constraints of a very complex UK transport market.
The railway and wider transport knowledge ORM has built up over the years has proven beneficial to us and signifies a strong relationship.
— Kevin Jones, Product Manager for Great Western Railway