Submitted by admin on Wed, 11/27/2019 - 12:59

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SUMMARY.

Mobile apps to improve customer loyalty for UK's largest pub retailer

 

Greene King approached ORM to create a suite of mobile apps for seven of its pub and dining brands. The aim of the apps was to increase uptake of its customer loyalty scheme by delivering personalised offers. 

 

By combining strategy and UX we designed a digital template that could be used across the different brands. The total ROI increase of Greene King’s investment to a truly omni-channel, data-driven marketing strategy equalled 211% in the first year from launch.

+20%

unique users

+36k

page views

+36%

using personalised offers

+31%

spend per transaction
Greene King app

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Showtime.
GWR 8
Wickes store purchase
Mountains

We’re extremely proud of our reward app. It takes the technology one step further than traditional loyalty apps, by using the data collected from guests dining with us and applying it to personalised promotions.

 

Kenny Skelton, Digital, Insight and Brand Director at Greene King