Submitted by admin on Wed, 11/27/2019 - 12:59

OUR 1

MINUTE

SUMMARY.

Award-winning corporate website delivered in 8 weeks

 

RBS.com wanted a new responsive site that was redesigned to meet the growing number of visitors using tablets and mobile phones. The new site needed to better surface relevant content to distinct audience types, creating shorter user journeys and a more rewarding browsing experience. The deadline was just 8 weeks after, which ORM met, having rapidly migrated and QA'd several thousand web pages to the new platform in just a few weeks.

 

The success of RBS.com's new design and layout was recognised by the industry, winning the Silver Award for Communicate Magazine’s Best FTSE 100 Website 2014.

+28%

unique users

+38%

page views

-58%

bounce rate

8

weeks for delivery
RBS website

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Few agencies place the user at the heart of everything they produce, as ORM do. Their responsive redesign of RBS.com saw a 171% increase in mobile visitors in its first month: one reason why we’ve retained them to support us strategically

 

Gregory Thorpe, Ex-Head of Group Brand at RBS