Marketing platform delivered in just 10 weeks
Following the award of the Wales and Borders franchise to Transport for Wales, the train operator partnered with ORM to design and build its new marketing website on Acquia.
A challenge from the outset with an immovable deadline, customer experience was at the centre, ensuring every touchpoint was created with the passenger in mind.
Transport for Wales won Silver for 'Best Website' and was a finalist in the 'Transport, Leisure & Tourism' category
Digital channels are an important element of the customer experience. We are on a journey to transform travel across Wales and its borders, and digital is an area where we can make fast progress. This is why we are pleased to be working with ORM, who share our vision of an intuitive and connected customer experience.
— Colin Lea, Commercial and Customer Experience Director for Transport for Wales Rail Services