Submitted by admin on Wed, 11/27/2019 - 12:59

OUR 1

MINUTE

SUMMARY.

Marketing platform delivered in just 10 weeks

 

Following the award of the Wales and Borders franchise to Transport for Wales, the train operator partnered with ORM to design and build its new marketing website on Acquia.

 

A challenge from the outset with an immovable deadline, customer experience was at the centre, ensuring every touchpoint was created with the passenger in mind.

 

UK Digital Experience Awards

Transport for Wales won Silver for 'Best Website' and was a finalist in the 'Transport, Leisure & Tourism' category

 

DXA award logos

 

+1m

unique users

+3m

page views

65%

mobile users
TFW_CS

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Showtime.
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Great Western Railway

Digital channels are an important element of the customer experience. We are on a journey to transform travel across Wales and its borders, and digital is an area where we can make fast progress. This is why we are pleased to be working with ORM, who share our vision of an intuitive and connected customer experience.

 

— Colin Lea, Commercial and Customer Experience Director for Transport for Wales Rail Services