Submitted by admin on Wed, 11/27/2019 - 12:59

OUR 1

MINUTE

SUMMARY.

Making loyalty mobile for retail giant

 

Wickes approached ORM to create a mobile app where customers could find their latest voucher at the touch of a button. To support Wickes’ loyalty strategy in the long-term, the technology needed to be scalable, with flexibility for future functionality and commercial opportunities.

 

The app was a huge success when the MLP was delivered, with additional functionality being added to iterate and improve it over time. 

+4220

trade customers using app

+6000

transactions in week 1

£1m+

in app revenue
smartphone loyalty app being scanned in Wickes

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