Submitted by admin on Wed, 11/27/2019 - 12:59




Making loyalty mobile for retail giant


Wickes approached ORM to create a mobile app where customers could find their latest voucher at the touch of a button. To support Wickes’ loyalty strategy in the long-term, the technology needed to be scalable, with flexibility for future functionality and commercial opportunities.


The app was a huge success when the MLP was delivered, with additional functionality being added to iterate and improve it over time. 


trade customers using app


transactions in week 1


in app revenue
smartphone loyalty app being scanned in Wickes

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